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ECONOMIC AGENDA MARCH 2008 |
| NEWS FROM INVEST IN FRANCE AGENCY CHICAGO March 26, Sofitel O’Hare - 8-10 am: EUROPEAN MARKETING DO’S AND DON’TS Market Assessment and Opportunities Evaluation with a French Focus We look forward to seeing you at the next event in our series of seminars co-sponsored by the Invest in France Agency, to be presented by Anne Guigou, Director of Global Marketing at Baxter International, Inc. Marketing fundamentals are generally universal and do not vary on each side of the Atlantic. Nevertheless, in a systematic approach to assess a market and its opportunities, there are some key differences to note for optimizing any analysis.This seminar will present the necessary steps for a comprehensive market situation analysis, including the market sizing, segmentation, competitor analysis and the buying process…and will provide you practical information and solutions to improve your effectiveness in exploring new opportunities. The presentation will focus on the situation analysis phase, but will also cover French and US differences which impact the strategic options of the marketing mix such as positioning and messaging. See complete details in the online flyer at this link. Reservations are required. To RSVP, contact us at 312-578-0444 or information@facc-chicago.com. French-American Chamber of Commerce - Chicago Chapter 35 East Wacker Drive, Suite 670 Chicago, IL 60601 Phone: 312-578-0444 Fax: 312-578-0445 information@facc-chicago.com OTHER NEWS |
 THE OFFICIAL FRENCH EXPORTERS FREE SOURCE Firmafrance.com was launched in France by UBIFRANCE, the French Agency for international business development, and the French weekly magazine on topical industrial news, l’Usine Nouvelle. It is the first and only B2B website which brings together 20,000 French exporters. Dedicated to foreign companies who wish to identify reliable suppliers and partners, it also gives companies the chance to announce their offers and seize business opportunities on line. |
| MAISON DE LA FRANCE/FRENCH GOVERNMENT TOURIST OFFICE
Need help? Programme France de Certification des agents de voyages |
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France, Learn it, Live it, Sell it - Become a France Certified Agent Maison de la France offers a unique Certification program for travel agents in the U.S. |
| The course prepares American travel agents to sell one of the world’s most popular destinations. You’ll discover the beauty and romance of France through maps, photographs, and information about niche markets that includes vineyard tours and barge cruising, and details about France’s famous food and wine. With in-depth information about France’s climate, history, transportation, accommodations, special events, dining, entertainment, and shopping, you’ll soon be selling France with confidence. The program also provides sales strategies and sample itineraries. Upon successful completion of the course and test, agents will be invited by Maison de la France to participate in a low-cost educational trip to France. For criteria on the France Certified Agent program, visit www.thetravelinstitute.com and click on Destination Specialist Courses. For Tour Operators, journalists and professional, please call: (312) 327-0290 (please note new phone number). For general information about tourism in France, please call: (514) 288-1904 (for the general public) or (514) 288-6989 (for travel agents) or visit www.franceguide.com/us. |
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FRENCH-AMERICAN CHAMBERS OF COMMERCE IN THE MIDWEST  |
CHICAGO March 14: Gala Evening "La Nuit des Etoiles" |
| Breakfast Business Seminar: March 26, Sofitel O’Hare - 8-10 am: EUROPEAN MARKETING DO’S AND DON’TS Market Assessment and Opportunities Evaluation with a French Focus We look forward to seeing you at the next event in our series of seminars co-sponsored by the Invest in France Agency, to be presented by Anne Guigou, Director of Global Marketing at Baxter International, Inc. Marketing fundamentals are generally universal and do not vary on each side of the Atlantic. Nevertheless, in a systematic approach to assess a market and its opportunities, there are some key differences to note for optimizing any analysis.This seminar will present the necessary steps for a comprehensive market situation analysis, including the market sizing, segmentation, competitor analysis and the buying process…and will provide you practical information and solutions to improve your effectiveness in exploring new opportunities. The presentation will focus on the situation analysis phase, but will also cover French and US differences which impact the strategic options of the marketing mix such as positioning and messaging. See complete details in the online flyer at this link. Reservations are required. To RSVP, contact us at 312-578-0444 or information@facc-chicago.com. French American Chamber of Commerce 35 East Wacker Drive, Suite 670 Chicago, IL 60601 Tel. (312) 578-0444 - Fax: (312) 578-0445 |
French American Chamber of Commerce French American Chamber of Commerce
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